Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
Firstly, it's pivotal to understand what we mean by a 'topical map'. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
To put this into action, you first need to conduct keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by website search engine algorithms, increasing traffic volume.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.